Born in America in1972, but only manufactured for one year, Blythe has become a hot collector's item on internet auction sites such as E-Bay.com.

The reason for Blythe's recent popularity after all these years? New York-based video producer and doll collector Gina Garan's photobook, THIS IS BLYTHE , published by Chronicle Books

While in New York, before the publication, Gina showed galleys of THIS IS BLYTHE to CWC executive producer Junko Wong.Impressed by both Gina's passion and Blythe's cute looks, Junko introduced Blythe to Japan.

Immediately seeing Blythe's appeal, Parco chose Blythe to be the "image girl" for the Christmas and Grand Chance Campaign for 2000. Tokyo-based publisher, P.I.E. Books imports THIS IS BLYTHE from Chronicle Books.

At the start of the new millennium, CWC is proud to be able to offer Blythe replica dolls to residents of Asia.